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Source document· March 4, 2026

South Korea report: domestic sales fall 15% in February

View original at finance.yahoo.com
South Korea report: domestic sales fall 15% in February Domestic sales by South Korea’s five main automakers combined fell by 15% to 95,638 units in February 2026 from 112,258 units a year earlier, according to preliminary wholesale data released individually by the main local manufacturers…
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  • Hyundai is targeting a slight increase in global sales to 4.158 million units in 2026, including its Genesis luxury brand, with domestic sales expected to reach 700,000 units and 3.46 million units overseas

    80% confidence
  • The company is looking for continued product mix improvement and new model launches this year to help offset rising competition, economic uncertainty and US import tariffs

    80% confidence
  • GM Korea has pledged to invest US$ 300 million to upgrade its local manufacturing operations for the production of next-generation models

    80% confidence
  • The company plans to introduce at least eight new models by 2030

    80% confidence
  • KGM plans to release new and upgraded models with improved performance in 2026 to help strengthen its domestic and overseas sales, with a focus on expanding its zero-emissions vehicle range

    80% confidence
  • Sales in North America are forecast to increase slightly to 1,231,000 units, while sales in Europe are expected to be flat at 601,000 units; India 592,000 units (+3%), South Korea 700,000 units (-2%), and South America 328,000 units (+0.1%)

    80% confidence
  • The timing of this year's Lunar New Year holidays caused the sharp drop in domestic sales

    80% confidence
  • Kia is targeting an almost 7% increase in global sales to 3,350,000 units in 2026, including 565,000 domestic sales and 2,775,000 overseas, along with 10,000 global SPV sales

    80% confidence
  • This includes 915,000 deliveries in the US, 594,000 units in Europe, and 302,000 units in India

    80% confidence
  • The company has set a target of producing 500,000 vehicles in 2026, up from 462,310 units in 2025, mainly to meet growing overseas demand, particularly in the US

    80% confidence
  • The company plans to continue to expand its hybrid lineup to include the new Telluride and Seltos SUV models in the US, the new EV2 BEV models in Europe, and the all-new Seltos in India

    80% confidence
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